Marketing Executive · Charlotte, NC
Head of Marketing & Growth · MBA
I build the strategy, the team, and the system, then I own the outcome.
Revenue doubled. Traffic grew 5x. A 12-person team built from the ground up.
About
Not followers. Not open rates for their own sake.
I'm a marketing executive with direct CEO accountability and full P&L ownership across DTC ecommerce, B2B wholesale, and brick-and-mortar retail. At The Hemp Doctor, I inherited a $6M brand with no real team and no system, and built both from scratch while doubling revenue to $12M.
Before that: inbound and content strategy at Vanta during their path to a $110M Series B, conversion-focused work at Because Market, and an early foundation at Coca-Cola. MBA trained. I build integrated full-funnel systems where paid, organic, lifecycle, and brand work as one, not in silos.
I think in systems. Paid media, lifecycle, SEO, brand · I run all of it and build the infrastructure that makes it scalable. I'm resourceful with budget and time. I've built automation into how I work at every layer, from simple workflow triggers to agentic pipelines · so strategy moves faster and budgets go further.
Expertise
Seven years of hands-on ownership across every major marketing channel. Not surface-level familiarity · I've built, run, and been accountable for results in each of these areas.
Email & SMS Marketing
Built a subscriber base from 50K to 550K. Lifted open rates from 17% to 54%. Email and SMS are now the primary revenue channel · not a support function.
Klaviyo, HubSpot, WooSender, Flows, Segmentation architecture
Paid Media & Attribution
$1M+ in annual paid spend managed to 2.5× ROAS with a 35% CAC reduction. I optimize for blended MER and LTV:CAC · not platform-reported numbers.
Meta, Google, TikTok, LinkedIn, Triple Whale, ZoomInfo
SEO & Content Architecture
Grew organic traffic 5× · from 500K to 2.5M sessions. Built on technical SEO infrastructure, not just content volume: crawl efficiency, hierarchy, programmatic scaling.
Ahrefs, SEMrush, Google Search Console, Technical SEO, GSC signals
Agent Workflows & Automation
Running agentic pipelines for lifecycle triggers, content production, analytics reporting, and SEO. My 12-person team operates with the leverage of a team twice that size.
Claude, Make, Zapier, n8n, GoHighLevel, MCP servers, MailScale
Analytics & Attribution
GA4-certified. I build reporting systems that connect media spend to revenue · not vanity dashboards. Looker Studio for exec-level visibility, Hotjar for behavioral insight.
GA4, Looker Studio, Hotjar, Attribution modeling, Blended MER
CRO & Funnel Optimization
+30% site conversion rate. AOV from $74 to $83. I run structured A/B testing programs · landing pages, checkout flows, UX decisions · tied directly to revenue impact.
A/B testing, Landing pages, UX, WooCommerce, Shopify, Hotjar
Brand & Content Strategy
From regulated CPG to B2B SaaS · I've positioned brands in complex markets. Content strategy is infrastructure: editorial calendars, persona mapping, and distribution built to compound.
DTC brand, B2B positioning, Copy strategy, Launch playbooks
Team Building, P&L
Built a 12-person cross-functional team from zero. $3.6M budget owned. CEO-direct reporting with full accountability for growth outcomes across every channel and location.
Paid, content, email, dev, creative, agencies, vendors
Open to the Right Role
Senior in-house marketing leadership or fractional CMO engagements. I go deep, I go fast, and I own the result.
Experience
CEO-direct · Full P&L · Regulated hemp-derived cannabinoid brand · DTC + B2B wholesale + 4 retail locations
$6M → $12M across all channels
5× organic traffic , 500K to 2.5M+ sessions
550K subscribers built from 50K
Email/SMS open rate 17% → 54%
$1M+ paid spend at 2.5× ROAS
35% CAC reduction across all channels
+30% site CVR , CRO, landing pages, UX
AOV from $74 → $83
+80% retail revenue , 3 new store openings
12-person team built from the ground up
Wholesale acquisition funnel in GoHighLevel
Cold outbound infrastructure via MailScale
Agentic SEO & content automation workflows
30% ops cost reduction via AI automation
B2B cybersecurity SaaS · $110M Series B · Craft Ventures, Sequoia Capital, Y Combinator
Content funnels surpassed 1,000 customer milestone
+249% website traffic via long-tail SEO
Content calendar co-developed for B2B persona targeting
Social managed across FB · Twitter · LinkedIn · YouTube
DTC ecommerce · traffic, content, and conversion optimization
Customer persona development for product page optimization
+12% sales via interactive product-fit quiz
Bounce rate reduction through visual content strategy
Built internal content tracking system for team coordination
Global consumer brand · copy, international market expansion, creative operations
+17% engagement on email & social copy
International market translation & localization
External creative agency coordination & delivery
How I Think
Email and SMS are your highest-margin revenue engine.
550K subscribers, 54% open rates. That's segmentation architecture, trigger logic, and obsessive testing · not luck. Most brands treat lifecycle as an afterthought.
Platform ROAS is lying to you.
I optimize for blended MER and LTV:CAC. I cut CAC 35% while scaling spend because I measured what actually mattered · not what Meta tells me mattered.
SEO is infrastructure, not a content play.
5× traffic growth wasn't a campaign. It was crawl efficiency, content hierarchy, and GSC signals used as real feedback loops. Technical first, content second.
AI raises the ceiling · if you know how to use it.
I run agentic workflows for content and analytics ops. My 12-person team executes like 25. That's not a pitch · it's just the new baseline.